Sony Pictures Networks India has acquired the exclusive media rights to broadcast Davis Cup in India. Sony bags the rights for two years between 2023 and 2024.
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The deal was facilitated by Sportfive – a global sports media rights agency. Following the television and digital rights deal, the broadcaster will televise Davis Cup on its sports channels. The tournament will be televised across the Indian subcontinent.
It also includes telecast in Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan, and Sri Lanka. The tournament will also be available to live-stream on their premium OTT platform, SonyLIV.
As part of the deal, the broadcaster will telecast the Qualifiers & Finals of the 2023 & 2024 seasons, respectively.
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The Davis Cup, also known as the ‘World Cup of Tennis’, has witnessed participation from 135+ nations. Annually the tournament also witnesses participation of 144+ players. Some of the most successful teams in the tournament’s history are USA with 32 titles and Australia with 28.
The Qualifiers of the 111th iteration of the prestigious cup will be played between teams from 24 countries. The Qualifiers will include four singles and one doubles match in a home-and-away format. The qualifiers will then face 2022’s finalists, Canada & Australia, along with the wild cards Italy and Spain.
Kaul opens up on Davis Cup inclusion
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Cluster, Sony Pictures Networks India opened up on the deal.
“With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes Australian Open, Roland Garros & the US Open. Our consistent efforts to grow the tennis viewership base in India, has led to a considerable increase in reach for all three grand slams in our portfolio,” said Kaul.
LIVE coverage of Davis Cup 2023 will be available on Sony Sports Network channels. Meanwhile, live streaming will be available on SonyLIV.
